Comments on: Mad Men redux: Branding in a Web 2.0 world http://www.agent-for-change.com/2009/10/01/mad-men-redux-branding-in-a-web-2-0-world/ Industry Insights by Laura Mazzuca Toops Tue, 24 Aug 2010 16:50:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Keenan Cabreja http://www.agent-for-change.com/2009/10/01/mad-men-redux-branding-in-a-web-2-0-world/comment-page-1/#comment-5117 Keenan Cabreja Sat, 16 Jan 2010 14:58:23 +0000 http://agent-for-change.com/?p=622#comment-5117 To commercialise in terms of high-performance rather than cost, and in order to specialise accordingly, you necessitate to watch the standard format of the 4 Ps marketing plan. That is, Price, Product, Place and Promotion evidently you recognise the principal attributes of the product, and the price, but for place you should think approximately the type of people who are willing to give over 4x price of competing merchandise whereas the low-cost option may be sold where accent is on cost, your product will be suited to places/distributors where the clients will be willing to pay for quality. Thank you for this article! I've just checked a truly big news source about <a href="http://marketingscheme.info/" rel="nofollow">seo advertising</A> Examine it! To commercialise in terms of high-performance rather than cost, and in order to specialise accordingly, you necessitate to watch the standard format of the 4 Ps marketing plan. That is, Price, Product, Place and Promotion evidently you recognise the principal attributes of the product, and the price, but for place you should think approximately the type of people who are willing to give over 4x price of competing merchandise whereas the low-cost option may be sold where accent is on cost, your product will be suited to places/distributors where the clients will be willing to pay for quality. Thank you for this article! I’ve just checked a truly big news source about seo advertising Examine it!

]]> By: Melissa Murphy http://www.agent-for-change.com/2009/10/01/mad-men-redux-branding-in-a-web-2-0-world/comment-page-1/#comment-4455 Melissa Murphy Thu, 01 Oct 2009 20:24:03 +0000 http://agent-for-change.com/?p=622#comment-4455 Laura- Great correlation between Mad Men & SM. (oh, and I LOVE Mad Men BTW) But a new medium is a new medium and there have been bumps along the way with every innovation...radio, tv, fax machines. I do have to say though, that I think authenticity, transparency and trust are words associated with independent agents. The trick now is to get agents and carriers to engage in the SM relm to widen their prospects for the future. We recently started a blog at the MAIA. We are stepping in slowly and I am always on the lookout for agents who are using SM to successfully build their agency brand. Laura-
Great correlation between Mad Men & SM. (oh, and I LOVE Mad Men BTW) But a new medium is a new medium and there have been bumps along the way with every innovation…radio, tv, fax machines.

I do have to say though, that I think authenticity, transparency and trust are words associated with independent agents. The trick now is to get agents and carriers to engage in the SM relm to widen their prospects for the future.

We recently started a blog at the MAIA. We are stepping in slowly and I am always on the lookout for agents who are using SM to successfully build their agency brand.

]]> By: Pat Alexander http://www.agent-for-change.com/2009/10/01/mad-men-redux-branding-in-a-web-2-0-world/comment-page-1/#comment-4454 Pat Alexander Thu, 01 Oct 2009 20:01:07 +0000 http://agent-for-change.com/?p=622#comment-4454 Laura, great post. I agree that this was an awesome event. More fuel for working with my clients and the opportunity meet some truly fantastic people. Laura, great post. I agree that this was an awesome event. More fuel for working with my clients and the opportunity meet some truly fantastic people.

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